Don’t let negative reviews ruin your brand

Don’t let negative reviews ruin your brand

Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy. Don’t engage site or users directly Don’t send emails demanding to have […]

Top 4 benefits of web monitoring

Top 4 benefits of web monitoring

Although the occasional three-minute YouTube video never hurts anyone, wasting hours of your working day on these websites reduces productivity. When it comes to increasing employee productivity, keeping a close eye on their internet behavior reaps various benefits. Time-saving measures Internet monitoring software saves employees from visiting entertainment, gaming, or online shopping sites by restricting […]

IT policies to protect your business

IT policies to protect your business

Employees are one of your biggest security holes. There is no foolproof prevention method for human error, which is why employee mistakes are one of the most common causes of a security breach. To reduce potential risks, we’ve suggested a few IT policies you should implement to protect your business. Internet In today’s business world, […]

Twitter’s new dashboard app for SMBs

Twitter’s new dashboard app for SMBs

Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs […]

Build an Online Community for your Business

Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier.

IT Security Policies you need to implement

IT Security Policies you need to implement

Most business owners have an employee handbook. But when it comes to the online security of their business, often times this portion is either not adequately addressed, or not addressed at all. However, with cyber crimes an ever increasing threat, and the fact that employee error is one of the most common causes of a […]

How to fight back against ‘rant’ sites

How to fight back against ‘rant’ sites

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation.

Social Media in the Middle East

Social Media in the Middle East

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or […]

How to respond to criticism online

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so […]